Born in raised in stunning Vancouver, British Columbia, Ella has a passion for helping people & was raised with an appreciation for literature. In her early 20s she uncovered a knack for sales and was quickly moving up the corporate ladder. After a few years she realized it wasn’t the career path for her, and left to seek something with more flexibility and creative freedom.
After starting a blog and developing a personal brand, she discovered copywriting, the magic connection that combined words & sales with the flexibility of an online workspace. Ella quickly took to it and thought copy would always be her primary calling card.
It was in early 2017 that Ella realized Instagram marketing was an ever evolving industry and wanted to figure out exactly what made an Instagram account interesting & profitable. She eagerly dug into learning exactly what moves the needle on an Instagram account – the key factors that resulted in growth, the elements that encouraged engagement and how entrepreneurs & businesses could monetize their accounts.
As her personal Instagram account grew from 1100 followers to 20,000 (and counting) in less than a year, she was getting more inquiries about her Instagram growth & monetization strategies than the copywriting services she offered at the time. That’s when it clicked – there was a way to combine the two!
Because of her copy chops she quickly saw a massive opportunity for personal brands and businesses to turn their Instagram platform into an organic lead generation machine that gives them the ability to reach a massive audience on a whole different level than paid ads or other forms of marketing.
Ella takes you into a new realm of connecting with your audience by helping you go from just another face on Instagram to being perceived as the expert in your field. Sometimes you just need a bit of guidance to get to the next level with your messaging, brand direction and creating an authentic relationship with your audience using social media.
Ella has advised countless brands – from fitness professionals & online marketers, health and beauty industry leaders, luxury services and the entrepreneur leaders of tomorrow.
Ella and her team help build and refresh brands by distilling their purpose into engaging and shareable experiences. At the heart of her method is anticipating future consumer shifts:
“How can we connect your brand of today with the consumer of tomorrow?”
Ella keeps her Facebook group brimming with her latest discoveries, and runs InstaFame Academy, an 8 week live group training program for businesses & entrepreneurs that want to take their Instagram presence to the next level.
Ella and her team are always developing new programs and resources for anyone looking to use Instagram as a stepping stone to help them share their products & services with the world.
She resides between Vancouver, British Columbia, and Laguna Beach, California. She has a passion for running, surfing, riding horses and rediculously good smoothies.